PROJECT

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To support MOMAX’s brand upgrade and market expansion strategy, enochdeco undertook the comprehensive interior design and renovation of the MOMAX specialty store at New Town Plaza, Sha Tin.

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The premises previously operated under the name “Mydazsco,” selling mobile phone accessories and tools, with a layout that was cluttered and lacking in cohesive brand identity.

Project objectives and key achievements included:

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• Brand Transformation & Unified Identity
  The original space was completely redesigned to incorporate MOMAX’s modern brand language, featuring bright, well-planned lighting, clean lines, and contemporary materials. Systematic product displays were introduced to enhance visual merchandising and guide customers through the flow.

• Optimized Spatial Planning & Layering
  The previous shop suffered from disorganized layouts and insufficient storage. The new design emphasizes clear zoning, layered product walls, cabinetry, and a central island display. Integrated lighting channels, wood accents, and colored feature walls were employed to add depth and sophistication to the space.

• Enhanced Commercial Functionality
  Despite limited floor area, the renovation maximizes space utilization and operational efficiency. Every display unit and storage compartment was precisely dimensioned to accommodate a diverse range of product categories while maintaining flexibility for future merchandising changes.

• Efficient Construction & Timely Delivery
  The entire project was completed within approximately 1.5 months. Throughout the process, strict control was maintained over timelines, costs, and construction quality. The result not only met the design expectations but also received strong recognition from the client.​

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This renovation project successfully transformed a conventional mobile accessories store into a vibrant MOMAX flagship that embodies strong brand presence and commercial appeal. It demonstrates enochdeco’s expertise in commercial space design and project execution, delivering high-quality results even under tight schedules and helping clients stand out in a highly competitive retail environment.